Grove is a restaurant that prides itself in serving vegan dishes in a family friendly environment. They needed branding and packaging that is inviting for kids of all ages without feeling too juvenile for adults. They also wanted to stay away from the stereotypical branding style that a lot of plant-based companies have.
The bright color palette and hand drawn fruits and vegetables are printed in a risograph style to set this restaurant apart from their competition. The illustrations are fun for kids without turning them into typical cartoon characters that are overdone.
The logo and illustrations have the rough and organic shapes of being hand-drawn. Overlapping them gives a playful personality to the brand.
The menus and packaging all have a cohesion and show off the brand in a bold way. The kids menu keeps young diners engaged and excited about fruits and vegetables.
Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.
