hospitality

umbra hotel

OVERVIEW

Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.

SOLUTION

Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.

SERVICES

  • Brand Identity
  • Naming
  • Custom Logo Set
  • Stationery
  • Packaging
  • Menu Design
  • Website Design
  • Social Posts

TYPOGRAPHY

  • Brother 1816
  • Vanity
  • Metalista
  • Forward
  • Cinder
  • Phalanx
  • Sabbath Black
  • Campground

PERSONALITY

  • Moody
  • Hip
  • Social

OVERVIEW

Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.

SOLUTION

Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.

SERVICES

  • Brand Identity
  • Naming
  • Custom Logo Set
  • Stationery
  • Packaging
  • Menu Design
  • Website Design
  • Social Posts

PERSONALITY

  • Moody
  • Hip
  • Social

TYPOGRAPHY

  • Brother 1816
  • Vanity
  • Metalista
  • Forward
  • Cinder
  • Phalanx
  • Sabbath Black
  • Campground

OVERVIEW

Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is those who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.

SOLUTION

Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.

SERVICES

  • Brand Identity
  • Naming
  • Custom Logo Set
  • Stationery
  • Packaging
  • Menu Design
  • Website Design
  • Social Posts

TYPOGRAPHY

  • Brother 1816
  • Vanity
  • Metalista
  • Forward
  • Cinder
  • Phalanx
  • Sabbath Black
  • Campground

PERSONALITY

  • Moody
  • Hip
  • Social

Logo set

Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.

stationery & Collateral

From the moment a guest enters the hotel, they are guided by carefully thought out design choices. Umbra is all about a memorable, yet comforting stay that people will want to tell their friends about.

Website & Socials

Umbra’s website needed to be as unique as they are. It keeps the users experience in mind for ease of use while breaking some of the standard rules for website layouts.

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